Founded as the XL-800 Distributing Company in Pella, Iowa, repackaging and selling four products in the Midwest1974
Became Lil' Drug Store Products when purchased by Dennis & Donna Oldorf1978
Introduced gravity display for drug pouches, a first in the industry and the beginning of Lil’ Drug Store Products giving customers unique options to maximize their sales1989
Lil’ Auto Store is introduced, making automotive parts and accessories available in convenience stores1992
Lil’ Necessities launches to meet the personal care and general merchandise needs of on-the-go travelers around the country1998
Take 2 displays debut with single-dose drug pouches repackaged in cartons that will chart the future of how Lil’ Drug Store merchandises its OTC products.1998
Acquired Replens Long Lasting Moisturizer, offering an estrogen-free solution to Hormone Replacement Therapy.2000
Began to market Legatrin PM, a nighttime pain reliever and sleep aid found in food, drug, and discount stores nationwide.2000
First marketed Wartner and revolutionized the wart removal category by introducing cryotherapy to the U.S., quickly becoming the #1 selling wart remover in the country.2002
RepHresh Gel is first marketed by Lil’ Drug Store Products, revolutionizing the feminine care category in the U.S.2004
Introduced groundbreaking Health and Beauty Care (HBC) Category Management program for wholesalers and retailers that includes individualized sales analyses and product and pricing recommendations.2004
Company purchased by Chris & Suzy DeWolf2005
Earned two International Organization for Standardization (ISO) Certifications in medical devices and quality management systems.2005
Completed the sale of Wartner to Prestige Brands2006
International expansion into 30 countries2006
Obtained exclusivity on Carmex lip balm to the convenience industry2007
RepHresh Clean Balance feminine freshness kit is introduced, offering women a healthier cleansing alternative2008
Acquisition of Wellgate Products, a line of orthopedic braces and supports made specifically for women2008
Worked with the FDA to develop and launch RepHresh Pro-B, a probiotic feminine supplement that balances yeast and bacteria to maintain feminine health2009
Partnered with Ricola cough drops to serve as the brand's exclusive supplier in the convenience channel2009
Secured partnership with Spectrum Brands to be the exclusive supplier of Rayovac batteries and flashlights to the convenience industry2012
Top antacids brand, Rolaids, joined forces with Lil' Drug Store Products for exclusive distribution to c-stores2013
Acquired Pre-Seed, a unique, fertility-friendly lubricant targeted toward couples trying to conceive2013
Refocused on Convenience business with sale of all consumer brands to Church & Dwight2014
Launched the Lil' Drug Store Value Line, a complete offering of private label health and personal care items designed exclusively for convenience stores2015
Partnered with Alcon to be the exclusive supplier of top eye care brands Opti-Free Pure Moist and Systane Ultra in the convenience channel2015
Entered the healthy snack category with the addition of Harvest Snaps to the lineup of products available exclusively to convenience from Lil’ Drug Store Products2016
Partnered with Popchips to become the exclusive supplier of the brand in the convenience channel2017
Added Sensible Foods to the portfolio of healthy snack options distributed to the convenience channel exclusively from Lil’ Drug Store Products2017
Acquired NoDoz®, the most recognized brand in the alertness aid category2017
Partnered with Associated Distributors to bring reliable direct store service and premium quality Wavelength brand cellular accessories and Images brand sunglasses to convenience stores2019
Acquired Convenience Valet, the leading provider of health and beauty care products to the travel & hospitality channel2020
Entered partnership with LifeStyles® and became the exclusive distributor of their brands' condoms, personal lubricants, devices, and other related products to the convenience channel2022
Lil' Drug Store Products started in 1974 with a simple idea. Today, Lil' Drug is a leading supplier to the convenience channel.
Lil' Drug Store Products is committed to supporting the community of Cedar Rapids, Iowa.
At Lil’ Drug Store offers a supportive, growth focused culture for all of our employees.
Lil' Drug's success starts with our core values - Integrity, Customer, Change, Results, and Growth.
The strategic direction of Lil' Drug Store Products will always be rooted in our organization's mission and vision.