Our Heritage

Lil' Drug Store Products started in 1974 with a simple idea. 
Today, Lil' Drug is a leading supplier to the convenience channel. 

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Lil' Drug Store Old Display

Founded as the XL-800 Distributing Company in Pella, Iowa, repackaging and selling four products in the Midwest

1974
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Photo of Dennis & Donna Oldorf

Became Lil' Drug Store Products when purchased by Dennis & Donna Oldorf

1978
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Lil' Drug Store Gravity Display

Introduced gravity display for drug pouches, a first in the industry and the beginning of Lil’ Drug Store Products giving customers unique options to maximize their sales

1989
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Lil' Auto Store Display

Lil’ Auto Store is introduced, making automotive parts and accessories available in convenience stores

1992
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Lil' Necessities Old Display

Lil’ Necessities launches to meet the personal care and general merchandise needs of on-the-go travelers around the country

1998
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Lil' Drug Store Take 2 Display

Take 2 displays debut with single-dose drug pouches repackaged in cartons that will chart the future of how Lil’ Drug Store merchandises its OTC products.

1998
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Replens Long Lasting Moisturizer Box

Acquired Replens Long Lasting Moisturizer, offering an estrogen-free solution to Hormone Replacement Therapy.

2000
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Legatrin PM Box

Began to market Legatrin PM, a nighttime pain reliever and sleep aid found in food, drug, and discount stores nationwide.

2000
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Wartner packaging

First marketed Wartner and revolutionized the wart removal category by introducing cryotherapy to the U.S., quickly becoming the #1 selling wart remover in the country.

2002
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RepHresh Gel Box

RepHresh Gel is first marketed by Lil’ Drug Store Products, revolutionizing the feminine care category in the U.S.

2004
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CPP Category Management Program

Introduced groundbreaking Health and Beauty Care (HBC) Category Management program for wholesalers and retailers that includes individualized sales analyses and product and pricing recommendations.

2004
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Photo of Chris & Suzy DeWolf

Company purchased by Chris & Suzy DeWolf

2005
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ISO Certification Logo

Earned two International Organization for Standardization (ISO) Certifications in medical devices and quality management systems.

2005
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Prestige Brands Logo

Completed the sale of Wartner to Prestige Brands

2006
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International Map

International expansion into 30 countries

2006
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Carmex Lip Balm Logo

Obtained exclusivity on Carmex lip balm to the convenience industry

2007
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RepHresh Clean Balance Box

RepHresh Clean Balance feminine freshness kit is introduced, offering women a healthier cleansing alternative

2008
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Wellgate Products Boxes

Acquisition of Wellgate Products, a line of orthopedic braces and supports made specifically for women

2008
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RepHresh Pro-B Box

Worked with the FDA to develop and launch RepHresh Pro-B, a probiotic feminine supplement that balances yeast and bacteria to maintain feminine health

2009
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Ricola Logo

Partnered with Ricola cough drops to serve as the brand's exclusive supplier in the convenience channel

2009
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Rayovac Logo

Secured partnership with Spectrum Brands to be the exclusive supplier of Rayovac batteries and flashlights to the convenience industry

2012
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Rolaids products

Top antacids brand, Rolaids, joined forces with Lil' Drug Store Products for exclusive distribution to c-stores

2013
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Pre-Seed Box

Acquired Pre-Seed, a unique, fertility-friendly lubricant targeted toward couples trying to conceive

2013
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Church & Dwight Logo

Refocused on Convenience business with sale of all consumer brands to Church & Dwight

2014
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Lil' Drug Store Value Line Products

Launched the Lil' Drug Store Value Line, a complete offering of private label health and personal care items designed exclusively for convenience stores

2015
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Alcon Opti-Free and Systane Boxes

Partnered with Alcon to be the exclusive supplier of top eye care brands Opti-Free Pure Moist and Systane Ultra in the convenience channel

2015
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Harvest Snaps Lineup of Products

Entered the healthy snack category with the addition of Harvest Snaps to the lineup of products available exclusively to convenience from Lil’ Drug Store Products

2016
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PopChips Logo

Partnered with Popchips to become the exclusive supplier of the brand in the convenience channel

2017
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Sensible Foods Packages

Added Sensible Foods to the portfolio of healthy snack options distributed to the convenience channel exclusively from Lil’ Drug Store Products

2017
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NoDoz Boxes

Acquired NoDoz®, the most recognized brand in the alertness aid category

2017
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Nicotac Display

Launched Nicotac™ nicotine gum in convenience

2018

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