![](/application/files/9315/6884/8253/OurHeritageSecondaryHeader.jpg)
Our Heritage
Lil' Drug Store Products started in 1974 with a simple idea.
Today, Lil' Drug is a leading supplier of health and beauty care products to the convenience channel, as well as a trusted supplier and partner in the travel and alternative channels.
![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Lil' Drug Store Old Display](/application/themes/lildrugstore/img/timeline/img-timline1.jpg)
Founded as the XL-800 Distributing Company in Pella, Iowa, repackaging and selling four products in the Midwest
1974![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Photo of Dennis & Donna Oldorf](/application/themes/lildrugstore/img/timeline/img-timline2.jpg)
Became Lil' Drug Store Products when purchased by Dennis & Donna Oldorf
1978![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Lil' Drug Store Gravity Display](/application/themes/lildrugstore/img/timeline/Add-Gravity_1989.jpg)
Introduced gravity display for drug pouches, a first in the industry and the beginning of Lil’ Drug Store Products giving customers unique options to maximize their sales
1989![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Lil' Auto Store Display](/application/themes/lildrugstore/img/timeline/img-timline3.jpg)
Lil’ Auto Store is introduced, making automotive parts and accessories available in convenience stores
1992![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Lil' Necessities Old Display](/application/themes/lildrugstore/img/timeline/img-timline4.jpg)
Lil’ Necessities launches to meet the personal care and general merchandise needs of on-the-go travelers around the country
1998![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Lil' Drug Store Take 2 Display](/application/themes/lildrugstore/img/timeline/Add-LD_Take2.jpg)
Take 2 displays debut with single-dose drug pouches repackaged in cartons that will chart the future of how Lil’ Drug Store merchandises its OTC products.
1998![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Replens Long Lasting Moisturizer Box](/application/themes/lildrugstore/img/timeline/img-timline5.jpg)
Acquired Replens Long Lasting Moisturizer, offering an estrogen-free solution to Hormone Replacement Therapy.
2000![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Legatrin PM Box](/application/themes/lildrugstore/img/timeline/img-timline6.jpg)
Began to market Legatrin PM, a nighttime pain reliever and sleep aid found in food, drug, and discount stores nationwide.
2000![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Wartner packaging](/application/themes/lildrugstore/img/timeline/img-timline7.jpg)
First marketed Wartner and revolutionized the wart removal category by introducing cryotherapy to the U.S., quickly becoming the #1 selling wart remover in the country.
2002![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![RepHresh Gel Box](/application/themes/lildrugstore/img/timeline/img-timline8.jpg)
RepHresh Gel is first marketed by Lil’ Drug Store Products, revolutionizing the feminine care category in the U.S.
2004![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![CPP Category Management Program](/application/themes/lildrugstore/img/timeline/img-timline9.jpg)
Introduced groundbreaking Health and Beauty Care (HBC) Category Management program for wholesalers and retailers that includes individualized sales analyses and product and pricing recommendations.
2004![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Photo of Chris & Suzy DeWolf](/application/themes/lildrugstore/img/timeline/img-timline10.jpg)
Company purchased by Chris & Suzy DeWolf
2005![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![ISO Certification Logo](/application/themes/lildrugstore/img/timeline/img-timline11.jpg)
Earned two International Organization for Standardization (ISO) Certifications in medical devices and quality management systems.
2005![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Prestige Brands Logo](/application/themes/lildrugstore/img/timeline/img-timline12.jpg)
Completed the sale of Wartner to Prestige Brands
2006![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![International Map](/application/themes/lildrugstore/img/timeline/img-timline13.jpg)
International expansion into 30 countries
2006![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Carmex Lip Balm Logo](/application/themes/lildrugstore/img/timeline/img-timline14.jpg)
Obtained exclusivity on Carmex lip balm to the convenience industry
2007![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![RepHresh Clean Balance Box](/application/themes/lildrugstore/img/timeline/img-timline15.jpg)
RepHresh Clean Balance feminine freshness kit is introduced, offering women a healthier cleansing alternative
2008![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Wellgate Products Boxes](/application/themes/lildrugstore/img/timeline/img-timline16.jpg)
Acquisition of Wellgate Products, a line of orthopedic braces and supports made specifically for women
2008![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![RepHresh Pro-B Box](/application/themes/lildrugstore/img/timeline/img-timline17.jpg)
Worked with the FDA to develop and launch RepHresh Pro-B, a probiotic feminine supplement that balances yeast and bacteria to maintain feminine health
2009![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Ricola Logo](/application/themes/lildrugstore/img/timeline/img-timline18.jpg)
Partnered with Ricola cough drops to serve as the brand's exclusive supplier in the convenience channel
2009![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Rayovac Logo](/application/themes/lildrugstore/img/timeline/img-timline19.jpg)
Secured partnership with Spectrum Brands to be the exclusive supplier of Rayovac batteries and flashlights to the convenience industry
2012![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Rolaids products](/application/themes/lildrugstore/img/timeline/img-timline20.jpg)
Top antacids brand, Rolaids, joined forces with Lil' Drug Store Products for exclusive distribution to c-stores
2013![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Pre-Seed Box](/application/themes/lildrugstore/img/timeline/img-timline21.jpg)
Acquired Pre-Seed, a unique, fertility-friendly lubricant targeted toward couples trying to conceive
2013![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Church & Dwight Logo](/application/themes/lildrugstore/img/timeline/img-timline22.jpg)
Refocused on Convenience business with sale of all consumer brands to Church & Dwight
2014![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Lil' Drug Store Value Line Products](/application/themes/lildrugstore/img/timeline/img-timline23.jpg)
Launched the Lil' Drug Store Value Line, a complete offering of private label health and personal care items designed exclusively for convenience stores
2015![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Alcon Opti-Free and Systane Boxes](/application/themes/lildrugstore/img/timeline/img-timline24.jpg)
Partnered with Alcon to be the exclusive supplier of top eye care brands Opti-Free Pure Moist and Systane Ultra in the convenience channel
2015![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Harvest Snaps Lineup of Products](/application/themes/lildrugstore/img/timeline/img-timline25.jpg)
Entered the healthy snack category with the addition of Harvest Snaps to the lineup of products available exclusively to convenience from Lil’ Drug Store Products
2016![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![PopChips Logo](/application/themes/lildrugstore/img/timeline/img-timline26.jpg)
Partnered with Popchips to become the exclusive supplier of the brand in the convenience channel
2017![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Sensible Foods Packages](/application/themes/lildrugstore/img/timeline/img-timline27.jpg)
Added Sensible Foods to the portfolio of healthy snack options distributed to the convenience channel exclusively from Lil’ Drug Store Products
2017![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![NoDoz Boxes](/application/themes/lildrugstore/img/timeline/img-timline28.jpg)
Acquired NoDoz®, the most recognized brand in the alertness aid category
2017![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Carmex Lip Balm Logo](/application/themes/lildrugstore/img/timeline/ad-timeline-logo.jpg)
Partnered with Associated Distributors to bring reliable direct store service and premium quality Wavelength brand cellular accessories and Images brand sunglasses to convenience stores
2019![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Carmex Lip Balm Logo](/application/themes/lildrugstore/img/timeline/cv-timeline-logo.jpg)
Acquired Convenience Valet, the leading provider of health and beauty care products to the travel & hospitality channel
2020![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![LifeStyles Logo](/application/themes/lildrugstore/img/timeline/LS Logo.png)
Entered partnership with LifeStyles® and became the exclusive distributor of their brands' condoms, personal lubricants, devices, and other related products to the convenience channel
2022![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Olly Logo](/application/themes/lildrugstore/img/timeline/logo-olly.jpg)
Partnered with Olly® to bring their nutrient-rich gummies and supplements to the convenience industry, supporting customers' health goals on the go
2023![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Top Workplaces logo](/application/themes/lildrugstore/img/timeline/top-workplaces-grpahic.png)
Lil’ Drug Store Products, Inc. named Top Workplace of 2023 by the Des Moines Register
2023![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Cheers logo](/application/themes/lildrugstore/img/timeline/cheers-logo.png)
Partnered with Cheers®, the #1 alcohol-related health and wellness brand, to introduce their products to the convenience, travel, and hospitality channels
2023![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Warehouse Expansion](/application/themes/lildrugstore/img/timeline/warehouse-expansion.webp)
Expanded our LDSP warehouse facilities to increase storage capacity and improve service, reinforcing our commitment to efficient distribution and customer satisfaction
2023![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![Cadence Logo](/application/themes/lildrugstore/img/timeline/cadence-otc_logo.jpg)
Partnered with Cadence OTC® to exclusively distribute Morning After Pill™ in the convenience channel, providing high-quality emergency contraceptives to over 180,000 locations and addressing the needs of 8,000 contraceptive deserts
2023![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![LDSP 50th anniversary logo](/application/themes/lildrugstore/img/timeline/ldsp-50th-anniversary-logo.jpg)
Celebrated 50 years of excellence in serving the convenience industry. Over the past five decades, we have built strong partnerships and brought quality products to our customers
2024![Flag Icon](/application/themes/lildrugstore/img/ico-flag.png)
![2024 US Best Managed Company Logo](/application/themes/lildrugstore/img/timeline/us-best-managed-company-2024.png)
Recognized by Deloitte Private and The Wall Street Journal as a 2024 US Best Managed Company, an honor given to private business that excel in meeting the needs of its customers, communities, and employees
2024![favicon-windows.png](https://www.lildrugstore.com/application/files/cache/thumbnails/c84df61bf3d00b50af30fdf09b050f0c.png)
Our Heritage
Lil' Drug Store Products started in 1974 with a simple idea. Today, Lil' Drug is a leading supplier to the convenience channel.
![favicon-windows.png](https://www.lildrugstore.com/application/files/cache/thumbnails/c84df61bf3d00b50af30fdf09b050f0c.png)
Our Commitment
Lil' Drug Store Products is committed to supporting the community of Cedar Rapids, Iowa.
![favicon-windows.png](https://www.lildrugstore.com/application/files/cache/thumbnails/c84df61bf3d00b50af30fdf09b050f0c.png)
Our Culture
At Lil’ Drug Store offers a supportive, growth focused culture for all of our employees.
![favicon-windows.png](https://www.lildrugstore.com/application/files/cache/thumbnails/c84df61bf3d00b50af30fdf09b050f0c.png)
Our Values
Lil' Drug's success starts with our core values - Integrity, Customer, Change, Results, and Growth.
Our Careers
Join Lil' Drug Store Products – where you can make a positive impact and grow a meaningful career.
![favicon-windows.png](https://www.lildrugstore.com/application/files/cache/thumbnails/c84df61bf3d00b50af30fdf09b050f0c.png)
Our Mission
The strategic direction of Lil' Drug Store Products will always be rooted in our organization's mission and vision.