Our Heritage
Lil' Drug Store Products started in 1974 with a simple idea.
Today, Lil' Drug is a leading supplier of health and beauty care products to the convenience channel, as well as a trusted supplier and partner in the travel and alternative channels.
Founded as the XL-800 Distributing Company in Pella, Iowa, repackaging and selling four products in the Midwest
1974Became Lil' Drug Store Products when purchased by Dennis & Donna Oldorf
1978Introduced gravity display for drug pouches, a first in the industry and the beginning of Lil’ Drug Store Products giving customers unique options to maximize their sales
1989Lil’ Auto Store is introduced, making automotive parts and accessories available in convenience stores
1992Lil’ Necessities launches to meet the personal care and general merchandise needs of on-the-go travelers around the country
1998Take 2 displays debut with single-dose drug pouches repackaged in cartons that will chart the future of how Lil’ Drug Store merchandises its OTC products.
1998Acquired Replens Long Lasting Moisturizer, offering an estrogen-free solution to Hormone Replacement Therapy.
2000Began to market Legatrin PM, a nighttime pain reliever and sleep aid found in food, drug, and discount stores nationwide.
2000First marketed Wartner and revolutionized the wart removal category by introducing cryotherapy to the U.S., quickly becoming the #1 selling wart remover in the country.
2002RepHresh Gel is first marketed by Lil’ Drug Store Products, revolutionizing the feminine care category in the U.S.
2004Introduced groundbreaking Health and Beauty Care (HBC) Category Management program for wholesalers and retailers that includes individualized sales analyses and product and pricing recommendations.
2004Company purchased by Chris & Suzy DeWolf
2005Earned two International Organization for Standardization (ISO) Certifications in medical devices and quality management systems.
2005Completed the sale of Wartner to Prestige Brands
2006International expansion into 30 countries
2006Obtained exclusivity on Carmex lip balm to the convenience industry
2007RepHresh Clean Balance feminine freshness kit is introduced, offering women a healthier cleansing alternative
2008Acquisition of Wellgate Products, a line of orthopedic braces and supports made specifically for women
2008Worked with the FDA to develop and launch RepHresh Pro-B, a probiotic feminine supplement that balances yeast and bacteria to maintain feminine health
2009Partnered with Ricola cough drops to serve as the brand's exclusive supplier in the convenience channel
2009Secured partnership with Spectrum Brands to be the exclusive supplier of Rayovac batteries and flashlights to the convenience industry
2012Top antacids brand, Rolaids, joined forces with Lil' Drug Store Products for exclusive distribution to c-stores
2013Acquired Pre-Seed, a unique, fertility-friendly lubricant targeted toward couples trying to conceive
2013Refocused on Convenience business with sale of all consumer brands to Church & Dwight
2014Launched the Lil' Drug Store Value Line, a complete offering of private label health and personal care items designed exclusively for convenience stores
2015Partnered with Alcon to be the exclusive supplier of top eye care brands Opti-Free Pure Moist and Systane Ultra in the convenience channel
2015Entered the healthy snack category with the addition of Harvest Snaps to the lineup of products available exclusively to convenience from Lil’ Drug Store Products
2016Partnered with Popchips to become the exclusive supplier of the brand in the convenience channel
2017Added Sensible Foods to the portfolio of healthy snack options distributed to the convenience channel exclusively from Lil’ Drug Store Products
2017Acquired NoDoz®, the most recognized brand in the alertness aid category
2017Partnered with Associated Distributors to bring reliable direct store service and premium quality Wavelength brand cellular accessories and Images brand sunglasses to convenience stores
2019Acquired Convenience Valet, the leading provider of health and beauty care products to the travel & hospitality channel
2020Entered partnership with LifeStyles® and became the exclusive distributor of their brands' condoms, personal lubricants, devices, and other related products to the convenience channel
2022Partnered with Olly® to bring their nutrient-rich gummies and supplements to the convenience industry, supporting customers' health goals on the go
2023Lil’ Drug Store Products, Inc. named Top Workplace of 2023 by the Des Moines Register
2023Partnered with Cheers®, the #1 alcohol-related health and wellness brand, to introduce their products to the convenience, travel, and hospitality channels
2023Expanded our LDSP warehouse facilities to increase storage capacity and improve service, reinforcing our commitment to efficient distribution and customer satisfaction
2023Partnered with Cadence OTC® to exclusively distribute Morning After Pill™ in the convenience channel, providing high-quality emergency contraceptives to over 180,000 locations and addressing the needs of 8,000 contraceptive deserts
2023Celebrated 50 years of excellence in serving the convenience industry. Over the past five decades, we have built strong partnerships and brought quality products to our customers
2024Recognized by Deloitte Private and The Wall Street Journal as a 2024 US Best Managed Company, an honor given to private business that excel in meeting the needs of its customers, communities, and employees
2024Our Heritage
Lil' Drug Store Products started in 1974 with a simple idea. Today, Lil' Drug is a leading supplier to the convenience channel.
Our Commitment
Lil' Drug Store Products is committed to supporting the community of Cedar Rapids, Iowa.
Our Culture
At Lil’ Drug Store offers a supportive, growth focused culture for all of our employees.
Our Values
Lil' Drug's success starts with our core values - Integrity, Customer, Change, Results, and Growth.
Our Careers
Join Lil' Drug Store Products – where you can make a positive impact and grow a meaningful career.
Our Mission
The strategic direction of Lil' Drug Store Products will always be rooted in our organization's mission and vision.