Helping Brands Succeed for Over 40 Years
Major consumer brands look to Lil' Drug Store Products to build distribution in the convenience channel and gain access to c-store shoppers. Lil’ Drug Store Products works with convenience wholesalers and retailers of all sizes to supply top brands for on-the-go consumers.
Lil’ Drug Store Products has helped brands succeed in convenience stores for over 40 years. Since 1974, Lil’ Drug Store Products has developed an extensive network of convenience stores through relationships with brokers, distributors and category managers. Lil’ Drug Store Products has helped brands like Carmex, Rolaids, Ricola, and Harvest Snaps greatly expand distribution into the convenience store channel. Here are just a few examples of brand partner successes.
Lil' Drug Store Products worked closely with PL developments to create an entire line of quality HBC products for the convenience store shopper. Over 60% of health and beauty care shoppers prefer value equivalents to name brands. Convenience stores can now match other channels in meeting the private label shopper need.
Lil' Drug Store Products has helped Carmex become the fastest growing lip treatment brand in convenience stores. Since partnering with Lil' Drug Store Products, distribution of Carmex products has increased to over 100,000 convenience stores. Millions of c-store shoppers now choose Carmex as their preferred brand for moisturizing chapped lips.
Distribution of Rolaids brand products has expanded to over 120,000 convenience stores since Lil' Drug Store Products became the brand's exclusive distributor to the convenience store channel. As a result, Rolaids brand has experienced huge sales growth and market share gains in the convenience channel.
When Ricola agreed to an exclusive brand distribution agreement with Lil’ Drug Store Products, they saw the opportunity to make Ricola the top natural cough remedy for convenience shoppers. Ricola cough drops are now available in over 75,000 convenience stores and growing at a double-digit rate over the past 3 years.
Alcon® is the leading innovator of eye care products in the world. Lil’ Drug Store Products distributes top brands like Opti-Free® PureMoist® contact lens solution and Systane® Ultra dry eye lubricant to the convenience store channel. Alcon's consumer preferred brands help drive growth in the Health and Beauty Care category.
In 2019, Sun-Maid® partnered with Lil’ Drug Store Products to re-launch the iconic brand in convenience stores. Lil’ Drug Store Products serves as the exclusive convenience retail marketer of Sun-Maid brand vanilla yogurt covered raisins, dark chocolate yogurt raisins, and new Sun-Maid sour raisin snacks.
Harvest Snaps, a product of Calbee, North America, saw growth potential in the convenience channel and partnered with Lil’ Drug Store Products to be the exclusive supplier to convenience stores. Harvest Snaps is now available in over 65,000 convenience stores and is a leader in the ‘better for you’ healthy snacks category in c-stores.
In 2017, Lil’ Drug Store Products agreed to be the exclusive convenience channel marketer of Popchips, the popular "better for you" snacks brand. Popchips are satisfying snacks that taste great without being deep fried and have less fat and calories than traditional potato chips.
Lil’ Drug Store Products partnered with Sanofi Brands to be the exclusive convenience channel manager of Sanofi's portfolio of consumer-preferred brands including Rolaids, Allegra, Dulcolax, Cortizone, Gold Bond, and Unisom. Lil’ Drug Store Products is responsible for the marketing and sales of Sanofi Brands' products in over 100,000 convenience stores across the United States.