For the third year in a row, Lil' Drug Store Products has been chosen by retailers as the supplier to bring innovation to the Health & Beauty Care (HBC) or General Merchandise categories.
The Lil' Drug Store Value Line is this year's recipient of the CSP Best New Product award in the HBC category. Lil' Drug Store is already a trusted private label brand in c-stores and has expanded with larger sizes and greater selection of items as part of the Value Line program.
With the Lil' Drug Store Value Line, convenience store shoppers can find the health and personal care products they need in a larger package size at competitive prices. The Lil' Drug Store Value Line includes 19 SKUs to meet a variety of health needs, including pain relievers, cold and flu, allergy, stomach remedies, first aid products, and other over-the-counter (OTC) medicines.
Lil' Drug Store Products was awarded Best New Product by CSP in 2014 for the re-introduction of Rolaids antacids and in 2013 for its exclusive partnership with Rayovac batteries and flashlights.