Lil Drug' Store Products Inc. Adds Sanofi Brands to Convenience Channel Portfolio
Cedar Rapids, Iowa: Lil' Drug Store Products Inc. (LDSP) announced they will be expanding their product portfolio of Sanofi brands and adding new pack sizes targeted towards convenience store shoppers. The Sanofi brand portfolio features many consumer-preferred brands including Rolaids, Allegra, Zantac, Dulcolax, Cortizone, Gold Bond, and Unisom. In 2017, these brands totaled over $50 million in retail sales in the convenience channel.
"Lil' Drug's focus on the convenience channel includes a continuous evaluation of our product portfolio to include items that best meet the needs of the c-store shopper," said Doug Marquardt, Director of Marketing for Lil' Drug Store Products. "We are excited to expand Lil' Drug's product line with Sanofi brands and new pack sizes that fill voids and optimize the retail product assortment for retailers."
The decision has many benefits for manufacturers like Sanofi Brands, who will now be able to transition from a fragmented network of brokers in favor of a single supplier and representative. Lil' Drug consolidates the distribution, sales, and marketing functions for manufacturers and then incorporates industry leading category management analytics to maximize sales for wholesalers and retailers.
Sanofi Brands first partnered with Lil' Drug in 2013 to re-launch the Rolaids brand after it had been absent from the convenience channel for years. Lil' Drug quickly gained distribution for Rolaids in over 100,000 c-stores and now has several top performing items in the antacids category, according to Nielsen retail sales data.
Lil' Drug Store Products is the #1 supplier of health and beauty care (HBC) products to the convenience store channel. The company carries a complete assortment of HBC products in over 100,000 convenience stores across the United States, including exclusive distribution on brands such as Rolaids, Ricola, Carmex, Allegra, Rayovac, Opti-Free PureMoist, Systane Ultra, Harvest Snaps and Popchips. Shoppers can count on Lil' Drug Store Products to meet their needs when away from home.