Lil' Drug Expands into Healthy Snacks

Jun 27, 2016

Lil’ Drug Store Products (LDSP), one of the leading suppliers of products to the convenience channel and Calbee, North America., one of the fastest-growing snack companies in the U.S., today have announced an exclusive partnership in the convenience channel for their popular Harvest Snaps salty snack line.

"We are thrilled to be offering Harvest Snaps to our retailers and wholesalers so they can better meet the needs of convenience store shoppers by offering more nutritious choices," says Doug Marquardt, Director of Marketing, Lil’ Drug Store Products. "The 'better for you’ healthy snacks category is an important growth opportunity for c-store operators and LDSP plans to offer a variety of healthy snack brands like Harvest Snaps to help convenience stores meet the needs of their shoppers."

LDSP recently partnered with Brandware, a third party market research provider, to conduct extensive nationwide convenience store shopper consumer research on snacking preferences. The research found that 75% of convenience shoppers want a greater selection of healthy snacks. Consumers said they wanted an assortment of unique healthy snacks with preferred attributes like high protein, non-GMO and low sodium. The research project led to the development of 'the Better Selections Snack Market,’ a healthy snacks center designed for convenience stores. LDSP plans to distribute healthy snacks centers with consumer preferred brands like Harvest Snaps to reach many of the 100,000 convenience stores in their network.

Harvest Snaps have rapidly grown to over $100 million in retail sales with placement in grocery stores, Wal-Mart, Target, and Costco. Millions of consumers have discovered that Harvest Snaps, the crispy and light pea-pod shape salty snacks, are delicious with less fat and calories plus more fiber and protein than potato chips. According to the U.S. Market Trends report by Packaged Facts, the number of consumers categorized as "healthy snackers" has grown from 29 million to 41 million, and more consumers are seeking out snacks made with "ingredients that include vegetables, legumes, high-protein foods and grains.

"Previously, Harvest Snaps had limited distribution in the convenience store channel. Now, the partnership with LDSP will expand convenience store availability of Harvest Snaps in a variety of flavors, including Lightly Salted, Wasabi Ranch, and Caesar," says Wayne Brown, Director of Sales at Calbee North America. "Living up to our mantra, 'harvest the power of nature’, we are always looking for ways to deliver flavor and fun, support healthy living, and make snacking a more wholesome experience for our customers."

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