Lil' Drug Awards Universal Sales and Marketing 2023 Broker of the Year

Jan 30, 2024

CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc. (LDSP), a leading marketer and distributor of products to the Convenience channel, announced that Michigan based Universal Sales and Marketing has been awarded 2023 Broker of the Year.

LDSP recognized Universal for achieving outstanding sales and distribution growth on many of Lil Drug Store Products’ key initiatives. Highlighting these successes were their efforts in acquiring new and extending existing contracts within the Associated Distributors business, as well as distribution expansion of the business’ SexualUniversal Sales.jpg Health line.

“Universal is a fundamental asset to our organization,” said Paul Rossberger, Vice President of Sales at Lil’ Drug Store Products.  “They are the model for how a firm should operate both internally and externally. We are consistently reminded of their exceptional value through the impact of their relationships with the many wholesale and retail customers they serve, who rely on their input and involvement every day.”

Universal Sales and Marketing is a full-service retail merchandising and brokerage firm within the Great Lakes region that is dedicated to service and revolutionizing the consumer goods industry. Universal proudly represents Lil’ Drug Store Products exclusively in Michigan and Indiana.

Lil’ Drug Store Products was founded in 1974 to provide convenient relief to travelers, Lil’ Drug Store Products today serves approximately 180,000 retail locations. With its growing roster of brand partnerships, LDSP has become the #1 supplier of name-brand and private labeled health and beauty products to retail and wholesale customers. LDSP proudly serves the point-of-need marketplace that includes convenience stores, hotels, airports, cruise lines and others. 

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