Our Heritage

Founded as the XL-800 Distributing Company in Pella, Iowa, repackaging and selling four products in the Midwest

1974

Became Lil' Drug Store Products when purchased by Dennis & Donna Oldorf

1978

Introduced gravity display for drug pouches, a first in the industry and the beginning of Lil’ Drug Store Products giving customers unique options to maximize their sales

1989

Lil’ Auto Store is introduced, making automotive parts and accessories available in convenience stores

1992

Lil’ Necessities launches to meet the personal care and general merchandise needs of on-the-go travelers around the country

1998

Take 2 displays debut with single-dose drug pouches repackaged in cartons that will chart the future of how Lil’ Drug Store merchandises its OTC products.

1998

Acquired Replens Long Lasting Moisturizer, offering an estrogen-free solution to Hormone Replacement Therapy.

2000

Began to market Legatrin PM, a nighttime pain reliever and sleep aid found in food, drug, and discount stores nationwide.

2000

First marketed Wartner and revolutionized the wart removal category by introducing cryotherapy to the U.S., quickly becoming the #1 selling wart remover in the country.

2002

RepHresh Gel is first marketed by Lil’ Drug Store Products, revolutionizing the feminine care category in the U.S.

2004

Introduced groundbreaking Health and Beauty Care (HBC) Category Management program for wholesalers and retailers that includes individualized sales analyses and product and pricing recommendations.

2004

Company purchased by Chris & Suzy DeWolf

2005

Earned two International Organization for Standardization (ISO) Certifications in medical devices and quality management systems (ISO 13485 and ISO 9001).

2005

Completed the sale of Wartner to Prestige Brands

2006

International expansion into 30 countries

2006

Obtained exclusivity on Carmex lip balm to the convenience industry

2007

RepHresh Clean Balance feminine freshness kit is introduced, offering women a healthier cleansing alternative

2008

Acquisition of Wellgate Products, a line of orthopedic braces and supports made specifically for women

2008

Worked with the FDA to develop and launch RepHresh Pro-B, a probiotic feminine supplement that balances yeast and bacteria to maintain feminine health

2009

Partnered with Ricola cough drops to serve as the brand's exclusive supplier in the convenience channel

2009

Secured partnership with Spectrum Brands to be the exclusive supplier of Rayovac batteries and flashlights to the convenience industry

2012

Top antacids brand, Rolaids, joined forces with Lil' Drug Store Products for exclusive distribution to c-stores

2013

Acquired Pre-Seed, a unique, fertility-friendly lubricant targeted toward couples trying to conceive

2013

Refocused on Convenience business with sale of all consumer brands to Church & Dwight

2014

Launched the Lil' Drug Store Value Line, a complete offering of private label health and personal care items designed exclusively for convenience stores

2015

Partnered with Alcon to be the exclusive supplier of top eye care brands Opti-Free Pure Moist and Systane Ultra in the convenience channel

2015

Entered the healthy snack category with the addition of Harvest Snaps to the lineup of products available exclusively to convenience from Lil’ Drug Store Products

2016