There are over 150,000 convenience store locations in the United States. If you sell a product that meets the convenience store shopper’s needs, then you understand the value this channel can have on your business. However, the convenience store channel is extremely complex and it can be difficult to gain store placement across the country.
Lil’ Drug Store Products can help your product succeed in convenience stores nationwide. We have been part of the convenience store channel for over 40 years. During that time, Lil’ Drug Store Products has developed an extensive network of convenience stores through our relationships with brokers, distributors and category managers. Lil’ Drug Store Products has helped brands like Carmex, Rolaids, and Ricola greatly expand distribution into the convenience store channel.
Lil' Drug worked closely with PL developments to create an entire line of quality HBC products for the convenience store shopper. Over 60% of health and beauty care shoppers prefer value equivalents to name brands. Convenience stores can now match other channels in meeting the private label shopper need.
Lil’ Drug Store has helped Carmex become the fastest growing brand of lip treatment in convenience stores. Carmex has experienced tremendous growth in convenience stores as the exclusive lip treatment brand with Lil’ Drug Store Products. Distribution of Carmex products has increased to over 100,000 convenience stores. Millions of convenience store shoppers now choose Carmex as the preferred brand for moisturizing chapped lips.
Since Rolaids partnered with Lil’ Drug Store Products to be the exclusive brand of antacids in the convenience channel, distribution of Rolaids brand has increased to over 120,000 stores. The resulting sales growth has been a huge driver of the brand’s market share growth in the convenience channel.
When Ricola agreed to an exclusive brand distribution agreement with Lil’ Drug Store Products, they saw the opportunity to make Ricola the top natural cough remedy for convenience shoppers. Ricola cough drops are now available in over 75,000 convenience stores and growing at a double-digit rate over the past 3 years.
Alcon® is the leading innovator of eye care products in the world, and Lil’ Drug Store Products is pleased to be its exclusive partner in the convenience channel. Contact Lens Solution and Dry Eye Relief are common needs for convenience store shoppers. Lil’ Drug brings the top brands in each of those segments to c-stores to help grow their HBC category. Opti-Free® PureMoist® contact lens solution and Systane® Ultra dry eye lubricant are consumer preferred and doctor recommended.
Many convenience store shoppers look for allergy relief from Lil’ Drug Store Products. Allegra Allergy offers a unique solution that works within an hour to provide convenience shoppers with 24-hour relief from allergy symptoms. With help from Lil’ Drug, Allegra is now the fastest growing allergy brand in the convenience channel.
Batteries and flashlights are indispensable products for the consumer, so Lil’ Drug Store Products now carries an exclusive line of Rayovac products for convenience stores. Lil’ Drug Store Products shipments of Rayovac products to convenience stores have TRIPLED in just 3 years!
Harvest Snaps, a product of Calbee, North America, saw the potential to grow their brand in the convenience channel and looked to Lil’ Drug Store Products to help achieve that goal. Millions of people have tried the crispy pea-pod shaped salty snacks and love Harvest Snaps because they have less fat and calories plus more fiber and protein than potato chips. Lil’ Drug Store Products is now the exclusive supplier of Harvest Snaps to c-stores to help grow the ‘better for you’ healthy snacks category for retailers.
Contact us and let us show you how we can help your brand succeed in the convenience channel!