Lil’ Drug Store Products Announces Partnership with Ricola USA
CEDAR RAPIDS, Iowa (September 2009) – Lil’ Drug Store Products and Ricola USA today announced that Lil’ Drug Store will be the exclusive distributor of Ricola cough and throat drop sticks to the convenience stores across the U.S. Shipping will begin October 1, 2009.
Lil’ Drug Store will offer four popular flavors of the “on the go” sized sticks: Natural Herb, Cherry Honey, Lemon Mint and Honey Herb. Ricola's cough and throat drops are made with 100 percent natural herbs cultivated from select Swiss mountain areas and are known for soothing and refreshing good taste.
“We are excited to offer Ricola to our customers,” said Paul Rossberger, vice president of sales for Lil’ Drug Store. “Ricola is a great tasting, natural product that today’s consumers are looking for in all outlets, including convenience.”
Bill Higgins, president, Ricola USA, added, “We are excited to make our products available to consumers through the convenience channel. Lil’ Drug Store is the perfect partner to help us do that.”
Ricola USA, based in Morris Plains, N.J., is a family-owned business that has provided natural relief to sore throats and coughs for over 70 years. Based in Cedar Rapids, Iowa, Lil’ Drug Store Products brands have offered solutions to common needs since 1974.
About Lil’ Drug Store Products, Inc.
Lil' Drug Store Convenience Division provides a wide variety of products, merchandising vehicles and services to convenience stores, wholesalers, club stores and other classes of trade nationwide. Lil’ Drug Store Products, Inc. also markets innovative consumer healthcare products worldwide including feminine care Replens Long-Lasting Feminine Moisturizer, RepHresh Vaginal Gel, Replens Intimate Options Mousse and Wellgate for Women. For more information, visit www.lildrugstore.com.
About Ricola
Ricola is a family-run, Swiss company with a long tradition. It is headquartered in Laufen, Switzerland, and has subsidiaries in Asia and the U.S. Founded in 1930 by Emil Richterich, Ricola has always been owned by the Richterich family. Today, Ricola is run by the third generation of the family represented by Felix Richterich, who is the current Chairman of the Board. The name Ricola derives from the first two letters of each word in the original company name: Richterich & Co., Laufen. For more information, visit www.ricola.com.
MEDIA CONTACT:
Peridot Group Inc., on behalf of Lil’ Drug Store Products
E-mail: karndt@peridotgroup.net
Kristi Arndt: T: 763-782-0265/C: 612-803-0861