Convenience Retailing

Lil' Drug Store Products pioneered the convenience non-prescription drug market and revolutionized the health and beauty category for convenience stores throughout the United States. Our partnerships with major manufacturers of leading brands of pain relievers, beauty items, and automotive items provide us with category-leading brands that we, through our world-class distribution network, make available in convenience stores, travel centers, airports and hotels coast-to-coast.

	Lil’ Drug is the original brand of Lil’ Drug Store Products, and encompasses a complete line of National Brand and Lil’ Drug’s own brand of HBC items, available in multiple forms to fit convenience channel peg and shelf space, and fill the unique needs of C-Store shoppers.
	Lil’ Necessities products include general merchandise and personal care items to cover a wide spectrum of consumer needs. These convenience-size products are ideal for shoppers on the go, and feature many household brand names as well as Lil’ Necessities brand value alternatives.
	Lil’ Auto is Lil’ Drug Store Products’ Automotive Care brand, which includes everything from bulbs, fuses, and booster cables to a complete line of automotive air fresheners. Like all Lil’ Drug Store Products offerings, Lil’ Auto SKUs are covered by a 100% satisfaction guarantee.

Exclusive Convenience Channel Brands offered only through Lil’ Drug:

	Carmex is the #1 pharmacist recommended lip balm, with a unique formula that moisturizes, protects, and heals with natural ingredients. Available to the convenience channel exclusively from Lil’ Drug, Carmex is the #2 brand in the Lip Balm category, and has the highest brand loyalty of any lip balm.
	Ricola throat drops are made from natural Swiss herbs, making them a milder, naturally effective cough remedy. Ricola is the #2 brand in convenience channel cough drops, and offers 4 top-selling flavors offered to the convenience channel exclusively from Lil’ Drug.
	Office Depot presents a full line of office supply products designed specifically for convenience stores, offered exclusively from Lil’ Drug. Lil’ Drug’s Office Depot line was awarded the 2010 CSNews Best New Product Award, setting a new standard for innovation in an otherwise stagnant category.
	scünci, a division of Conair, is a leader in hair accessories and nail care across all channels. Lil’ Drug’s scünci line features a variety of products that are proven to perform in the convenience channel.

Please visit our Marketing Resource Site for images, product lists, and other customer tools for our Convenience Business.