Divisions

Lil’ Drug Store Products operates three separate but synergistic divisions, penetrating separate retail markets: Convenience Retailing (provides on-the-go health, beauty, and automotive products in convenience and hospitality retailers), Consumer Products (develops and markets health and wellness products that meet consumer needs through drug, grocery and discount stores), and International (focusing on expansion of Lil’ Drug Store Products offerings around the world).

Convenience Retailing
Lil’ Drug Store Products has evolved a business model that makes it unique in the market categories it serves. The company began in 1974 with the innovative idea of making premium over-the-counter health and beauty care products available to consumers in easy-to-use, trial-size packages. The company’s groundbreaking trial-sized packages revolutionized the sale of drug products in retail locations. The goal was to pioneer easy-access retailing, intersecting with consumers at their time and place of need, giving them immediate access to popular brands. Whether it’s in an airport, a hotel or hospital gift shop, a convenience store, the top of a ski lift, a restaurant, grocery or drug store, Lil’ Drug Store Products is there.

Today the company has approximately 250 products available in over 190,000 locations in the United States in three different categories: Drug, Auto, and Necessities. Through the Drug program, trial-size brands of pain relievers are distributed such as Advil and Tylenol, allergy medications such as Benedryl and Claritin, Mucinex DM and other cold symptom relievers. Personal care “Lil’ Necessities” products are available from Lil’ Drug Store Products, like Carmex lip balm, Gillette shaving kits, Colgate toothpaste/toothbrushes, Scope Mouthwash and Head & Shoulders shampoo. The Lil’ Auto line offers products like jumper cables, fuses and tire gauges. All of these are available through Lil’Drug Store Products’ world-class distribution network and provide life’s necessities for millions of people in any situation.

Consumer Products
The Consumer Products division sells and markets brands owned by or exclusively licensed to Lil’ Drug Store Products. The consumer brands portfolio includes clinically studied and doctor recommended products that are distributed in over 60,000 U.S. Food, Drug and Mass stores. Consumer Products is focused on, but not limited to, feminine health and wellness (Replens Vaginal Moisturizer, Wellgate Braces and Supports for Women and the RepHresh family of feminine health products: RepHresh Gel, Pro-B Feminine Probiotic, Clean Balance Freshness Kit and Brilliant pH Tampons) and pain relief products (CryoSTAT Hemorrhoid Relief and Legatrin PM Analgesic/Sleep Aid).

International
Lil’ Drug Store Products has an intense focus on international growth, with distributors in more than 33 countries worldwide. In addition to North and Central America, the company’s distribution encompasses South America, Western and Eastern Europe, Australia and the Pacific Rim. Many of these regions have unique cultural issues and requirements, and Lil’ Drug Store Products effectively and diligently works with regional distributors to ensure that its quality products meet local needs and expectations.